MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - MPA Digital: Social Media Conference

MPA Digital: Social Media Conference - Program Agenda

Time-Life Building
1271 Avenue of the Americas (6th Avenue)
New York, NY 10020

WEDNESDAY, DECEMBER 7

8 a.m.	CONTINENTAL BREAKFAST AND REGISTRATION

9 a.m.	CONFERENCE WELCOME
	Nina Link, President & Chief Executive Officer, MPA

	KEYNOTE ADDRESS: THE 360 DEGREE VIEW OF THE SOCIAL MEDIA MARKETPLACE
	Robert Michael Murray, Vice President, Social Media, The National Geographic Society and Conference Chairperson, examines the latest trends and demographics in social media. He’ll also analyze the various companies in the space like Facebook, Twitter, Foursquare, Tumblr and others, and their impact on magazine brands. Finally, he’ll scrutinize the changes launched at the f8 conference and their impact on magazines, and he’ll provide advice on how magazines should leverage those changes.
	Speaker:
	Robert Michael Murray, Vice President, Social Media, National Geographic Society and Conference Chair

	PANEL: SOCIAL MEDIA AS PART OF THE ADVERTISING MIX
	Advertising revenue from social media is skyrocketing. Worldwide social media revenue will hit more than $10.3 billion this year, a 41% increase from 2011. In three years, revenue should triple to roughly $30 billion. Magazine brands are just beginning to monetize their social media efforts. This panel will examine specific social media programs that are driving dollars to the bottom lines of magazine brands and offer tips and insights into what advertising are looking for.
	Moderator:
	Tanzina Vega, Media Reporter, The New York Times
	Panelists:
	Romina Rosado, Executive Producer, Us Weekly
	Andrea Spiegel, Vice President, New Product Development, Forbes’ Editorial Group
	Kristine Welker, Chief Revenue Officer, Hearst Digital Media

	KEYNOTE ADDRESS: HOW MAGAZINE MEDIA CAN LEVERAGE FACEBOOK
	How are content companies using Facebook to create more powerful social connections with their audiences? In this provocative keynote presentation, Andy Mitchell will pinpoint the various ways magazine brands can create deeper relationships with their audience using Facebook’s Open Graph and other tools available from the social media giant.
	Speaker:
	Andy Mitchell, Manager, Strategic Partner Development, Facebook

	PANEL: SOCIAL MEDIA EXPERTS AT MAGAZINE BRANDS: NERDS OR YOUR NEXT BOSS?
	More and more magazine brands are hiring social media experts. But is this new breed of magazine employee just the flavor or the month or will their importance to the overall health of the magazine increase significantly in the coming months and years? Editors and social media practitioners from several brands will examine just where these experts fit in the magazine hierarchy and whether will become the new power players in the industry.
	Moderator:
	Whitney Parker, Vice President, User Experience, Brazen Careerist
	Panelists:
	Patricia Cesaire, Director of Digital Public Relations and Marketing, BLACK ENTERPRISE
	Michelle Edelbaum, Digital Editor, Eating Well Media Group
	Lauren Salazar, Social Media Manager, Weight Watchers International
	Jason Snell, Vice President/Editorial Director, Macworld

	INTERSTITIAL: GETTING LUCKY WITH FOURSQUARE
	Lucky’s presence on Foursquare extends the brand’s footprint in powerful, new ways. It was one of the first publications to join Foursquare. The audience now engages with Lucky on Foursquare in a variety of creative ways including Lucky’s city guides which allow users to interact with the magazine on the go and in full shopping mode. Learn also about how users share photos of merchandise and store windows.
	Speaker:
	John Jannuzzi, Style Collective Editor, Lucky

	PANEL: THE SEVEN DEADLY SINS OF EDITORIAL TWEETING
	Overly promotional. Inauthentic voice. Lack of over-arching tweeting strategy. These are just a few of the seven deadly sins of editorial tweeting. This panel will spotlight specific pitfalls that plague some magazine brands in their tweeting initiatives. Experts in the field will examine the problems as well as also offer a roadmap pinpointing tactics to help editors improve their tweeting efforts.
	Moderator:
	Michael Calderone, Senior Media Reporter, The Huffington Post
	Panelists:
	Alison Dempsey, Partnerships & Social Media Editor, The Parenting Group
	Annie Roderique-Jones, Senior Manager, Community and Social Media, XO Group Inc.
	Allie Townsend, Social Media Producer, TIME
	Oscar "Hank" Will, Editor-In-Chief, Grit

12:30 p.m.	SPONSORED LUNCH - THANKS TO OUR SPONSOR, MEEBO

1 p.m.	SPONSORED PANEL: HOW SOCIAL MEDIA AND OTHER TOOLS BOOST SITE ENGAGEMENT - THANKS TO OUR SPONSOR, MEEBO
	How can magazines get users to spend more time on their sites? Social media networks like Facebook and Twitter are some of the most powerful tools available to drive audiences to magazine websites and keep them there. As users become more and more socially-savvy online, they’ve come to expect quick and easy ways to connect with followers, share links with friends, and interact with the content they love. Join us at the Meebo Sponsored Panel to learn about a broad range of strategies that can boost user engagement within your site. Get visitors to they stay longer, come back more often and serve as advocates for your site.
	Moderator:
	Danny Bernstein, Vice President, Business Development, Meebo
	Panelists:
	Lisa Brewer, Sr. Marketing Manager, Time Inc.
	Kim Lau, Vice President, Business Development, Hearst Digital Media
	Chandra Magee, Sr. Director, Audience Development, The Economist
	Lisa Schneider, General Manager, Digital Products, Budget Travel
	David Singer, Vice President of Product, TV Guide

2 p.m.	CONFERENCE CLOSE

Sponsors

Please note: Times, topics and agenda format subject to change

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