This study documents the distribution characteristics within specific outlets of public place. In examining doctors and dentists offices, beauty shops, and gyms, McPheters & Company evaluated the quality of these locations including traffic, demographics and incidence of reading. They also measured deliverability and placement of copies, and appropriateness of editorial to the outlet.
This second syndicated study helps document and assess the quality of public place distribution. Read more
Pure Public Place. Read more
This study documents the distribution characteristics within specific outlets of public place. Read more
In response to our members requests, MPA has aggregated key available research on Public Place distribution. Read more
Time Inc./Mediaedge's The Value of Public Place Readership Read more
As advertising professionals assess the strengths and weaknesses of various media vehicles, one of the major benefits... Read more
Managing a publication's audience continues to take on increased importance. Read more
The relationship between circulation and audience has puzzled publishers and media researchers for decades... Read more
Magazine research first developed total audience estimates for major magazines more than 30 years ago. Read more
