This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results–ad recall and action-taking. Based on new and existing engagement research, this tool delivers in-depth information on how consumers experience the magazine ads, beyond just scores.
A compilation of studies done by Affinity Research shows that creative execution affects recall, as seen in the data for unit size and paper stock. Read more
A presentation by Roper Starch Worldwide, Inc., which answers the six questions that Starch is most likely to be asked. Read more
This issue of the MPA Research Newsletter summarzies the findings from several key positioning studies. Read more
