Check out the new Factbook with an expanded Digital section as well as the latest on Readership, Reach and Engagement. The Factbook also now has a searchable microsite as well as an app.
New! Current model inputs may be misrepresenting the impact of magazines in the media mix. A just-released MPA white paper examines ways to improve models, how advertisers can use models with more precise magazine inputs, best practices and the future of modeling.
A new summary sheet of all the resources available to understand how magazines work for advertisers is now available. Read More
Advertisers who solely focus on reaching younger consumers (18-34 or 18-49) could be overlooking a group with tremendous buying power – the 78 million Baby Boomers. Read more
To answer tough questions about magazines faced by agencies and magazines alike, MPA has created a new tool to bust a number of erroneous media myths. Read more
Showing how various media drive results across 16 different categories including auto, buzz, drive to web, electronics, entertainment, finance, retail and travel. Read more
New findings from Dynamic Logic prove magazines lead in effectiveness and efficiency, reinforcing prior research. Read more
Did you know 2008 was a light year for magazine closings relative to other recessions? New White Paper puts closings into perspective. Read more
Consumers still value magazines in their media mix. Do you? explores consumer loyalty to magazines and why they’re a must-have medium for advertisers. Read more
Think time spent accurately assesses a medium’s value? This new analysis links time spent with media to ad impact, using third party sources. Read more
New advertiser-funded research proves that magazines are the most efficient medium at key stages of the purchase funnel. Read more
This compilation of independent research sheds light on how media drive results throughout the purchase funnel. Read more
This diagnostic tool allows advertisers to assess engagement with magazines advertising creative and ultimately strengthen results. Read more
