Lessons Learned
The introduction of the iPad presents a new digital distribution format for the Magazine Media industry. New storytelling opportunities that include more photography, video, audio, interactivity and social media bring a new consumer experience. The implications for the creative and business processes have been significant. In an effort to share early learnings we embarked on a member only lessons learned initiative. The following insights are the result of learnings generously shared by several MPA members in response to keys area of interest defined by MBA board members.
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