MPA Audience Development Discovery
Marketing magazines has changed dramatically in the last ten years. It is no longer a matter of rate base and circ. file management, direct mail plans and newsstand distribution. With the emergence of the web, search and social networking, Audience Development has grown to encompass multi-channel and brand-based marketing, spanning a much broader and complex spectrum of disciplines. In order to assess and report on the nature and evolution of Audience Development activities, and to understand how those marketing and promotional functions have been incorporated into the organizational structure of member publishers, MPA – The Association of Magazine Media conducted a series of executive interviews with consumer marketing professionals throughout summer of 2011.
To access online member only resources please log in using the fields at the top of this page.
If you don't have a password please create an account.
Are you a Member?
Membership is corporate, so all magazines at a member company, and their staff enjoy equal access. If not, invest in your company's future by joining MPA. Check the member list to see if your company is a member. Members of the media, ad executives, media planners, retailers and others affiliated with the publishing industry may access member only content. Please create an account and you will be contacted via e-mail to verify your eligibility.
Questions?
