MPA – The Association of Magazine Media (formerly Magazine Publishers of America) - MPA Digital: Swipe Conference

MPA Digital: Swipe Conference - Program Agenda

Grand Hyatt New York
Park Avenue at Grand Central Terminal
New York, NY 10017

TUESDAY, MARCH 20, 2012

8 a.m.	CONTINENTAL BREAKFAST AND REGISTRATION

8:30 a.m.	CONFERENCE WELCOME
	Nina Link, President and Chief Executive Officer, MPA

	CONFERENCE OVERVIEW
	Terry McDonell, Editor, Sports Illustrated and Conference Chair

	KEYNOTE: WHAT'S NEXT IN THE TABLET REVOLUTION - AND WHAT IT MEANS FOR MAGAZINES
	eMarketer senior analyst Paul Verna offers a 50,000-foot view of the tablet explosion and how it impacts magazine media. This provocative keynote speech will feature the latest numbers and insights on tablet sales, penetration and demographics of users. The presentation will spotlight the tablet market leaders like Apple and Amazon, and predict what tablet products they may be producing.
	Keynote Speaker:
	Paul Verna, Senior Analyst, eMarketer

	WHAT TO KNOW ABOUT THE DIGITAL NEWSSTAND
	Learn about the latest developments in the digital newsstand front. What are the latest pricing strategies? What publishers have successfully leveraged their positions on digital newsstands to drive more sales? What’s the next big thing in this area?
	Moderator:
	Anthony Astarita, Senior Vice President / General Manager, Digital and New Brand Development, Rodale
	Panelists:
	Keith Barraclough, CTO, EVP Products, Next Issue Media
	Jeanniey Mullen, Global Executive Vice President / Chief Marketing Officer, Zinio LLC
	Jonathan Shar, General Manager, Digital Newsstand, Barnes & Noble

	HOW SOCIAL MAGAZINES CAN HELP THE MAGAZINE INDUSTRY
	First there was Flipboard. Its success and popularity spawned competitors like Yahoo Livestand, Zite, NewsMix, Google Currents and others all trying to curate content on tablets in bold new ways. But what’s the value of these companies to magazines? Do they drive revenue and engagement with magazine brands? What news reader is right for your brand? In this provocative panel, representatives from magazine brands who partner with social magazines will discuss the pros and cons of working with companies in this space.
	Moderator:
	Nat Ives, Media Editor, Advertising Age
	Panelists:
	Scott Haven, Senior Vice President, Finance and Digital Operations, Atlantic Media Company
	Josh Quittner, Editorial Director, Flipboard
	Bruce Upbin, Managing Editor, Forbes Media

	YOU'VE SOLD AN AD FOR YOUR TABLET EDITION: NOW WHAT?
	Everyone agrees that magazine content looks great on the tablet platforms. But where does magazine advertising fit aesthetically and practically into the tablet equation. Who produces the ad? What’s the importance of interactivity and rich media with an ad? Without traditional covers, what’s premium placement on a tablet edition? Can ads run adjacent to each other? Does “front of the book” even exist anymore? This panel will explore the new world of tablet advertising, and will offer guidelines and suggestions to help publishers and advertisers succeed on the tablet platform.
	Moderator:
	Thom Kennon, SVP, Experience Strategy, WPP / Y & R Brands
	Panelists:
	Karen Kovacs, Publisher, People
	Eric Schwarzkopf, Publisher, Fitness
	Avi Zimak, Advertising Director, Tablet Media, Hearst Magazines

	WHAT'S THE RIGHT APP FOR YOUR BRAND – AND WHAT’S THE RIGHT CONTENT FOR YOUR APP?
	Magazine editors, art directors and designers are facing a vast array of choices when it comes to designing the right app for their magazines. Should it be an original design or a digital replica of the magazine? How much enhancement is too much? When should readers swipe, tap or scroll? Should photographs swivel to reveal captions? Should the design be entirely in landscape? And what are the cost implications for each choice?
	Moderator:
	Rebecca McPheters, CEO, McPheters & Company
	Panelists:
	Bruce Bell, Senior Experience Design Manager, Adobe
	Anthony Cerretani, Deputy Editor / Digital Director, Backpacker Magazine
	Gael Towey, Chief Creative and Editorial Director, MSLO
	Melissa Wiley, Director, Electronic Publishing, National Geographic Society

	FIRE AND REIGN: WILL THE KINDLE FIRE END IPAD'S REIGN AS THE WORLD'S LEADING TABLET?
	Two leading tech critics from magazine brands will face off and debate the pros and cons of each device. They’ll offer their predictions on where the tablet market is heading, what Amazon and Apple are developing next, and what it means for magazine brands.
	Moderator:
	Christopher Kevorkian, EVP, Digital, MPA
	Panelists:
	Paul Reynolds, Electronics Editor, Consumer Reports
	Jason Snell, Vice President / Editorial Director, Macworld

	DIGIMARC INTRODUCTION OF TERRY MCDONELL
	Ed Knudson, Executive Vice President of Sales and Marketing, Digimarc

12 p.m.	CONFERENCE CLOSE
	Terry McDonell, Editor, Sports Illustrated and Conference Chair

	NATIONAL MAGAZINE AWARDS FOR DIGITAL MEDIA RECEPTION AND LUNCH*
	“MPA Digital: Swipe” attendees qualify for reduced admission to the American Society of Magazine Editors' third annual National Magazine Awards for Digital Media - the Digital Ellies - presented during a gala luncheon immediately following the conference.
	*PLEASE NOTE: SEPARATE REGISTRATION AND FEE REQUIRED FOR LUNCH

2 p.m.	LUNCH CLOSE

Sponsors

Interested
in becoming
a sponsor?

Please email
Danielle Koza
at dkoza@magazine.org

Please note: Times, topics and agenda format subject to change

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